The Smart Speaker is Here to Stay
Adweek called voice AI “the next frontier of brand marketing and Forbes reported: “users are looking for something home-based to centralize all their devices and needs. Smart speakers are filling that void.”
An estimated 51 million people 12+ own a Smart Speaker, which is up 11% over 2017. One in six U.S. adults (or around 39 million people) now own a voice-activated smart speaker, according to research from NPR and Edison Research. With voice command, smart speakers serve multiple demographics from helping the elderly and disabled get tasks done to changing the way the younger generations receive information.