Stand Out Through the Holiday Madness!
Three ways to help your business triumph over the competition
It’s no mystery that the holiday season brings endless opportunities for unmatched deals and amazing gifts. Halloween generated a record of 9.1 billion dollars in sales in 2017 and more than 174 million Americans shopped in stores and online throughout the week leading up to Black Friday and Cyber Monday. This year, the average American will spend $185.50 on Halloween in 2018, which is a figure up from the $169.81 spent last year. Below are some tips on how to break through the clutter and take advantage of this crazy seasonal shopping frenzy.
PLAN CAMPAIGNS EARLY. Over 30 marketing professionals agree this is the key to a successful campaign. Big retail competition like Amazon offers deals before Black Friday, and knowing information like this is essential to standing out. Having your plan ready more than two months in advance allows you to research the optimal ways to reach your target audience.
HIGHLIGHT DEALS OVER BRAND. “Retailers can acquire up to 59% more customers during the holiday season”, but only with the right creative content. According to the Content Marketing Institute “…terms like ‘Holiday’, ‘Gifts’, and ‘Sale’, attract the highest and most consistent reach”. Moreover, 68% of people said they were most looking forward to the content that highlighted discounts and gift ideas. Lead with the DEAL – close with the BRAND.
CONSIDER WHERE to reach your customer. While digital and television advertising is important, radio has the strongest reach and best opportunity for engagement. Consumers are overwhelmingly busy during the holiday season. Radio reaches consumers in their car, most likely when they are alone, not bombarded by multiple messages AND on their way to shop! Radio reaches about 270 million Americans each week, and “last year, it retained 83% of its average audience on Thanksgiving Day, then rose to 91% on Black Friday and 90% on Small Business Saturday”. The holidays are one of the most important times for businesses, so you want to/ need to maximize reach.
No matter the product or service, following these simple tips will give you the edge needed to attract the maximum number of customers in the midst of all the holiday craze.
Direct Results designs each campaign to uniquely fit client’s goals. Over 96% of our campaigns have met or exceeded advertiser goals. Let us help you develop a campaign that utilizes these strategies and capitalizes on the holiday spirit!